Influencer marketing
Description: Influencer marketing is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields. Wikipedia
That’s what Wikipedia has to say on the matter. But I don’t buy it. I’ve now completely deleted Instagram because of the pervasive culture of influencers weedling into every feed with the scatter-blitz of hashtags. There are people on the platform I used to follow and enjoy reading about and watching. People who were top of their fields, or experts, or damn good at this or that.
However, the term ‘influencers’ seems to be ever-more synonymous with entitled rich pricks. This merry band of half-wits seem to add nothing to this world other than a significant carbon footprint and blindingly over-simplified observations. There is truly nothing to be gleaned from these people other than spiral descents of depression in teenagers with the gulf in perceived quality of life. If there is one good thing to come out of it all, it’s the Fyre Festival documentary. They need to rebadge it as a comedy. Absolutely wonderful to watch ‘influencers’ stranded in event shelters.
